PEUGEOT - Toys

Peugeot / Toys - Agency: BETC / Paris - Production: Wanda / Paris

Behind the scenes

Awards

4th most awarded ad in the world at the Gunn Report.

Gold Lion at Cannes Advertising Film Festival
TV/cinema Winner at The 20th London international Advertising Awards
Best direction at the 13th European Car Advertising Film Festival
Gold world medal in Car category, Silver for « best art direction » at the New York Festival TV advertising award
Gold medal automotive at the Montreux Awards
Grand prix TV at the Club des directeurs artistiques  Paris
1st Price in Car category at Mobius awards.
Gold in Film Category at Golden Drums awards
Winner at The Cresta International Advertising Awards
Silver at Epica awards
Silver award for TV- cinema and Art Direction categories at the Loerie Awards
Silver awards in Car and Brand Launch categories at Effie
Silver in car category and bronze in direction category at the International Andy awards
Silver in car category and silver in direction category at the Clio awards Miami
Bronze in international TV category at the Automotive news europe advertising awards
Marcus in the film category at the European car Advertising Film Festival
Bronze at Eurobest awards
Selection Imagina

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Press

archive   we had 20 different vehicles built

awards  London International Awards: Winner

boards1   Why it’s cool: excellent art direction

boards2   to do much in camera…This 60 sec spot rises above the rest

broadcast1  Il mixe les effets et les émotions

broadcast2.  la 407 n’est pas un jouet

campaign. It’s a big production number

cannes.  Gold Award

cb news  Le film est quasiment inracontable tant sa maestria réside dans l’équilibre subtil et précaire de la réalisation judicieusement confiée à Philippe André. 

creative review.  There is a realism and seriousness to the direction that really makes the concept work.

clio.  TV and Cinema Winner

le figaro1.  …lancement mondial

le figaro2.  C’est sous des tonnerres d’applaudissements que le spot a remporté son lion d’or.

le monde. Destin croisé des réalisateurs, entre le cinéma et la publicité.

london international award.  Winner

resfest

shots.  Director Philippe Andre talks about how it was made

storyboard.  Nous avions accès à des réalisateurs comme David Fincher…

the reel   Both fun and technically impressive…